Elizabeth Schmidt
As a Fractional CMO, I am a marketing and communications expert utilizing of-the-moment digital strategies to maximize a brand’s media mix. As the Head of Marketing for Future Commerce, I lead the full-stack development and execution of brand, social, and growth strategies across multiple verticals, driving measurable subscriber, event, and product growth.
As the Vice President of Marketing and Communications for Blavity Inc., I oversaw corporate marketing, new brand launch go-to-market strategies, corporate social media, lead generation, corporate advertising, and public relations. I bridge the gap between marketing, branding, digital storytelling, and business development to drive revenue growth and expand client partnerships for Blavity Inc.
Formerly VP of Brand Strategy and Marketing at Threadless, I led omnichannel marketing strategy, including its print-on-demand e-commerce platform, Artist Shops. Previously, I was Head of Communications at theAudience, one of the world’s largest multi-channel publishers of social content; I built and maintained social profiles for entertainment studios, A-list celebrity clients, and Fortune 500 brands. I also launched Disney’s entire portfolio of social fan pages, including starting their Instagram and Twitter profiles. In addition, I was instrumental in coordinating their award-winning Toy Story 3 social media campaign.
I spend my free time studying pop culture, spending time in nature, and making luxury altar candles for my apothecary line, Rooms.
